The operators behind the
partnership.

Yana Averbukh

Yana founded Green Retail Consulting in 2017 to give DTC and enterprise retailers a single accountable partner for merchandising, paid media, web, and organic — instead of the four-vendor handoff most brands inherit.

Before Green Retail Consulting she sat on the executive teams at Elie Tahari and Assouline Publishing and Chanel USA. That operator background is the spine of every engagement: assortment plans tied to margin, replatforms scoped to category P&L, paid spend benchmarked against contribution.

Today she advises senior teams at Old Navy, Eileen Fisher, Orveon, and a portfolio of $10M–$50M DTC brands on retail strategy, merchandising, and integrated marketing.

Shanice S.

Shanice runs brand and content at Green Retail Consulting. She blends creative storytelling with sharp strategy — narratives that build trust, spark action, and leave a lasting impression instead of disappearing into the feed.

Her work shows up everywhere the brand does: the website, the social grid, and the paid ads. She shapes the voice and the visual story so that the homepage hero, the Instagram reel, and the Meta ad all sound like one brand making one promise.

She partners with paid ads and web so that the campaign, the landing page, and the email read as a single coherent brand — editorial first, performance ready.

Gabriela Vera

Gabriela ships the storefronts. She is a front-end specialist focused on intuitive, brand-true interfaces on Shopify, WordPress, and custom builds — HTML, CSS, JavaScript, Liquid, and the integrations behind them.

Her sweet spot is the work that compounds: regular site audits, SEO and performance tuning, responsive design, and CMS integration. The pattern across her past roles is the same — take a site that is underperforming and turn it into a tool the business can actually run on.

She partners with our merchandising and paid-ads teams so that the work that lifts the homepage also lifts the landing page, the campaign, and the bottom line.

Manal Aslam

Manal leads performance marketing at Green Retail Consulting — the daily work of running Google Ads and Meta Ads as a single, accountable engine across search, shopping, and social.

She brings 7+ years of hands-on paid media experience, scaling Google and Meta programs for DTC and service brands across multiple markets. Her playbook: data-driven testing, tight creative-to-media feedback loops, and a relentless focus on the metrics that move the P&L — ROAS, CAC, contribution.

On client engagements, she pairs daily creative iteration with sharp account structure and audience strategy, turning short-term campaign wins into sustainable, compounding growth.

Johanna Pudda

Johanna leads our supply chain and operations practice — the work of turning distribution networks, 3PL contracts, and warehouse design into measurable cost and service-level gains.

She has spent her career leading operations, finance, accounting, HR, CRM, and M&A integration inside multinational and Fortune 500 retailers. The pattern is consistent: optimize the operational and financial framework of global distribution centers, build the partnerships, and take measurable cost out of logistics without breaking sell-through.

On Green Retail Consulting programs, she leads supply-chain and operations advisory — full RFQs for 3PL externalization, distribution-network redesign, and the operational discipline that takes cost out of logistics without breaking service.