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Retail marketing that drives revenue, not just impressions.
We run paid media, SEO, and social for growth-stage retailers using AI-powered targeting and analysis to compress timelines and improve ROAS — without the guesswork.
SEO · Social
You’re spending on ads.
The results don’t add up.
Ad spend grows, reports look busy, but revenue stays flat. We see the same three failure modes on almost every audit we run.
No retail context
Most agencies treat retail like any other vertical. They don’t understand seasonality, margin pressure, promotional calendars, or how online spend connects to store performance.
Siloed channels
Meta, Google, email, and SEO running independently with no shared strategy. Each team optimises for their own metric. No one owns the full funnel.
Slow iteration
Manual reporting, weekly check-ins, and slow creative testing mean you’re always reacting to last month’s data. By the time you adjust, the opportunity is gone.
Retail expertise meets AI execution speed.
We bring the pattern recognition of a senior retail operator and pair it with AI systems that compress the loop between hypothesis, test, and scale.
We use AI for audience modeling, creative variant testing, keyword clustering, and performance analysis. It compresses timelines and removes guesswork — but every strategic decision is made by a senior consultant who understands retail.
Retail-first strategy
Every campaign is built around your promotional calendar, margin structure, and seasonal demand patterns — not a generic paid media playbook.
AI-powered targeting
Lookalike modeling, predictive audience segmentation, and automated creative testing find your highest-value customers faster and at lower cost.
Full-funnel integration
Paid media, SEO, email, and content working from a single strategy. Every channel reinforces the others. No wasted spend, no attribution confusion.
Accountable to revenue
We report on ROAS, revenue, and margin — not impressions and reach. You’ll always know exactly what your marketing investment is returning.
Four channels.
One integrated strategy.
We manage the channels that drive the majority of retail revenue — always connected, always accountable to a shared KPI set.
Meta Ads
Facebook, Instagram, and Reels campaigns built on AI audience modeling and creative testing. We manage prospecting, retargeting, and catalog ads — optimised weekly against your revenue targets.
Google Ads
Search, Shopping, Performance Max, and YouTube campaigns managed by a certified Google Partner team. AI-assisted keyword strategy and bid optimization to capture demand at the right margin.
SEO
Technical SEO, content architecture, and on-site optimisation for retail sites. Keyword clustering and search-intent mapping powered by AI, paired with a senior editor shaping the plan and copy.
Social Media
Organic strategy, content calendars, community management, and creator partnerships across Instagram, TikTok, and Pinterest. AI-assisted trend monitoring keeps your feed relevant without sacrificing brand voice.
What AI-assisted marketing
looks like in practice.
The numbers that matter: revenue, CPA, and qualified pipeline — measured on the customer’s terms, not on vanity metrics.
From brief to measurable
results in 4 steps.
A tight cycle of audit, plan, launch, and optimise — designed to deliver visible movement inside the first quarter.
Audit & benchmark
We review your current ad accounts, spend history, creative performance, and attribution setup. AI-assisted analysis surfaces waste and opportunity in days, not weeks.
Strategy & channel plan
A retail-specific media plan with channel allocation, audience architecture, creative briefs, and KPIs tied to your revenue and margin goals.
Launch & learn
Campaigns go live with built-in test structures. AI monitors performance signals in real time and flags optimisation opportunities before they become problems.
Optimise & scale
Weekly optimisation cadence, monthly strategic reviews, and quarterly planning cycles. We compound learnings to scale what works and cut what doesn’t.
“Yana is a brilliant branding and marketing expert who transformed my business with innovative strategies and stunning website design. Her passion and professionalism shine through in every aspect — significantly boosting revenue.”
“Green Retail Consulting took over our Meta and Google spend and within 60 days we had cut our CPA by nearly a third while growing revenue. They understood our promotional structure in a way our last agency never did.”
“Yana combines senior retail merchandising instincts with modern AI tooling better than any agency we’ve worked with. The team moves fast without cutting corners on strategy. I’d hire them again in a heartbeat.”
Certified on platforms retail revenue lives on.
Google Ads, Shopping, YouTube & Performance Max
Our team has passed Google’s certification exams, meets required spend thresholds, and has demonstrated strong performance across managed client accounts — verified directly by Google.
Shopify Partner Agency
We build, launch, and optimise stores on Shopify and Shopify Plus — from theme architecture and checkout CRO to app integrations, subscriptions, and international expansion.
Everything you need
to get started.
Quick answers to the questions we hear most often from marketing, ecom, and founder teams.
Do you require a minimum ad spend?
We typically work with clients spending a minimum of $5,000/month across channels — enough to generate meaningful data for AI-assisted optimisation. We’ll advise on the right budget for your goals during the discovery call.
How do you use AI in your campaigns?
We use AI for audience modeling, creative variant testing, keyword clustering, search term analysis, and anomaly detection in performance data. It accelerates decisions and removes guesswork — but a senior consultant reviews every significant change.
Are you a certified Google Partner?
Yes. Green Retail Consulting is a certified Google Partner, which means our team has passed Google’s certification exams, meets spend thresholds, and has demonstrated performance across client accounts.
Do you work with Shopify and other ecommerce platforms?
Yes. We integrate with Shopify, WooCommerce, Magento, and most major ecommerce platforms for accurate conversion tracking, product feed management, and revenue attribution.
How long before we see results?
Most clients see measurable movement within 60 days — typically CPA reduction or ROAS improvement in paid channels. Full optimisation typically takes 90–120 days as we compound learnings across creative and audience testing.
Can you take over existing ad accounts?
Yes, and we prefer it. Existing accounts have historical data we can mine immediately. We’ll audit your current setup, flag waste, and develop an optimisation roadmap before making any changes.
Retail marketing that actually pays for itself.
A 30-minute call with a senior consultant. We’ll tell you honestly what your current marketing is missing and what it would take to fix it.