Aldo Sohm
Shopify · Wine & Spirits
Custom Shopify theme for the Michelin-starred sommelier’s wine brand. Editorial design language, drop-driven merchandising, and a checkout tuned for higher AOV.
Launch the websiteRetail Web Design Agency
Custom websites that sell your brand, not just show it.
Green Retail Consulting designs and builds Shopify ecommerce stores and HubSpot B2B websites for retail and DTC brands — engineered for conversion, optimized for search, and crafted around the way your customers actually shop.
Experienced on
every major retail platform.
Two practices, one team
Whether you sell direct or through sales teams, your site is your storefront.
We run two parallel website practices under one roof — DTC ecommerce on Shopify, and B2B and brand sites on whichever platform fits the goal. Same senior team. Same operator-led standard.
Practice 01
DTC ecommerce on Shopify.
For: $1M–$50M+ DTC and retail brandsCustom Shopify and Shopify Plus builds for apparel, beauty, food & beverage, jewelry, and lifestyle brands. We design the storefront, build the theme, integrate the apps, and tune the funnel until the site earns its keep.
- Custom theme design & development on Shopify / Shopify Plus
- Subscription, bundle, and product-variant architecture
- Checkout extensibility, headless options, and replatforming
- Integrations: Klaviyo, Recharge, Yotpo, ERP, OMS, 3PL
- Post-launch CRO program against PDP, cart, and checkout
Shopify
Shopify Plus
Squarespace Commerce
WooCommerce
See DTC ecommerce work
Practice 02
B2B & brand sites that win on search.
For: B2B retail, supply chain, and content-led brandsEditorial brand sites and B2B lead-gen builds for retail, 3PL, supply chain, and service brands — where the goal is reputation, organic search, and qualified pipeline rather than direct ecommerce. SEO-first information architecture, integrated CRM, and lead funnels that actually convert.
- Custom design & build on HubSpot, WordPress, Squarespace, or Wix
- SEO-first information architecture & content models
- CRM, marketing automation, and form & workflow setup
- Editorial brand showcase sites for founders and category leaders
- Ongoing UX, SEO, and CRO support post-launch
HubSpot
WordPress
Squarespace
Wix Studio
See B2B & brand work
Selected Work
Sites we’ve designed and shipped.
From Fortune 500 partners and Michelin-starred chefs to high-growth DTC brands — a cross-section of recent builds across apparel, beauty, food & beverage, jewelry, and B2B retail.
Practice 01
DTC ecommerce builds
Bust the Label
Shopify · Apparel
Branded Shopify build with subscriptions, bundles, and social-media integrations — engineered to convert paid social traffic at scale.
Launch the websiteStrega
Shopify · Specialty Food
Custom store layout to showcase a wide specialty-food assortment, supported by a robust set of ecommerce merchandising tools and content modules.
Launch the website
Kate & Mimi
Shopify · Fine Jewelry
Showcase site for a high-end jewelry brand — designed to drive brand discovery and support offline, appointment-based sales.
Léa Fromages
Square · Specialty Food
Visually rich showcase site for a fromagerie celebrating the artistry of fine cheese — editorial photography, layered storytelling, and a delicate type system.
Citibin
Shopify · DTC
Shopify storefront for the Brooklyn-based outdoor storage brand — configurable product variants, residential and commercial buyer journeys, and a checkout tuned for high-AOV bin and shed orders.
Launch the website
Practice 02
B2B & brand sites
Staci Americas
HubSpot · 3PL · B2B
HubSpot website redesign for the Americas arm of a global 3PL. SEO and UX/UI rebuild that lifted page views, dropped bounce rate, and improved qualified-lead conversion.
Launch the website3PL Boost
WordPress · 3PL · B2B
WordPress website for a 3PL marketing agency — lead-generation UX, clear service positioning, and conversion paths built for warehouse and logistics brands.
Launch the websitePBX Wellness
Shopify · DTC + B2B
Hybrid DTC + B2B Shopify site with subscription options, tiered wholesale pricing, and a clean consumer storefront on top of complex business logic.
Launch the websiteCity Chateaus
Wix · Real Estate
Portfolio site for an NYC-based realtor, built to put listings and imagery first while supporting structured search and inbound buyer enquiries.
Launch the websiteCurious what your site could earn with a real redesign?
Capabilities
A full-stack design & build team.
We handle every layer of the site — strategy, UX, visual design, build, and ongoing optimization. No handoffs to a separate dev shop.
01
Ecommerce architecture
Information architecture, navigation, and PDP systems built around the way your customers actually shop and decide — not platform defaults.
02
Visual design & brand
Editorial, premium design systems — type, color, imagery — crafted to lift perceived quality, AOV, and brand trust.
03
Shopify & Shopify Plus
Custom theme development on Shopify and Shopify Plus, with checkout extensibility, subscriptions (Recharge), and app integrations.
04
HubSpot CMS & CRM
HubSpot CMS Hub builds with custom modules, integrated forms, and Marketing & Sales Hub workflows configured around your funnel.
05
Conversion optimization
Post-launch CRO program: structured testing across PDP, cart, and checkout to compound revenue per visitor over time.
06
Performance & SEO
Core Web Vitals, technical SEO, structured data, and page speed engineered for shoppers, search engines, and AI search alike.
07
Replatforming & migration
Magento → Shopify Plus, WordPress → HubSpot, legacy → modern. Clean URL strategy, redirect maps, no SEO loss.
08
Integrations & data
ERP, OMS, 3PL, CRM, and analytics integrations wired for clean conversion tracking and accurate revenue attribution.
09
Ongoing support
Continuous UX/UI updates, SEO monitoring, and ecommerce enhancements as part of every full-service engagement.
Why redesign
The right rebuild changes the P&L, not just the look.
Clients typically see meaningful lifts in page views, bounce rate, and conversion within 90 days of launch — because we design for measurable outcomes, not awards.
+38%
Median lift in conversion rate after a full redesign
−42%
Reduction in bounce rate after IA & UX rework
2.4×
Average increase in organic search traffic in 6 months
Our Process
From discovery to launch in four phases.
A tight, accountable engagement model built around milestones, not timesheets — so you always know where your project stands and what’s shipping next.
Phase 01
Discovery & strategy
We audit your current site, analytics, and customer data, then define the strategy, IA, and KPIs the new site will be measured against.
Phase 02
Design & prototype
Visual system, key-page design, and interactive prototypes — reviewed and refined in tight cycles before a single line of code is written.
Phase 03
Build & integrate
Theme development on Shopify, HubSpot, or your platform of choice — with integrations, data layer, and QA running in parallel.
Phase 04
Launch & optimize
Controlled rollout, followed by a structured post-launch CRO program that compounds performance gains over time.
FAQ
Common questions, honest answers.
Don’t see your question? Book a 30-minute call and ask us directly.
What types of websites does Green Retail Consulting build?
We design custom websites for B2B companies, ecommerce stores on Shopify and Shopify Plus, brand showcase sites on Squarespace and WordPress, and HubSpot CMS sites for content- and lead-driven retail businesses. Our focus is retail and DTC — apparel, beauty, food & beverage, jewelry, lifestyle, and B2B retail services.
Which platforms do you specialize in?
Shopify and Shopify Plus for DTC and ecommerce, HubSpot for B2B and content-driven retail sites, plus WordPress, Wix, and Squarespace for mixed-channel brands. We’re a certified Shopify Partner agency and HubSpot specialists.
How does web design support retail and ecommerce growth?
We integrate UX/UI design with merchandising strategy, conversion rate optimization, and technical SEO — so your site doesn’t just look great, it ranks in search and drives sales. Our web design practice is designed to plug directly into our digital marketing and merchandising services.
What results can I expect from a website redesign?
Clients typically see improved page views, lower bounce rates, and higher conversion rates after a redesign optimized for both shoppers and search engines. Specifics depend on your starting point — we’ll walk through realistic projections in your discovery call. See our case studies for examples.
Does Green Retail Consulting provide ongoing support and maintenance?
Yes. We offer continuous UX/UI updates, SEO monitoring, ecommerce enhancements, and structured CRO testing as part of our full-service Web Design engagements. Most clients stay on a monthly support retainer after launch.
How much does a website redesign cost?
Project scope and platform drive the number, so we won’t pretend there’s a single price tag. Editorial brand sites and Squarespace, Wix, or WordPress builds start around $15K. Full-service Shopify or HubSpot redesigns for growth-stage brands typically run $40K–$120K. Shopify Plus replatforms and complex B2B builds with subscription, ERP, or headless components scale beyond that. We’ll send a tailored proposal after the discovery call.
How do I get started with a web design project?
Schedule a free 30-minute consultation. We’ll review your goals, your existing site, your platform, and your timeline, then send a tailored proposal within a week.
Start your project
Let’s build a site that earns its keep.
A 30-minute call with a senior consultant. Bring your current site, your goals, and your questions — we’ll tell you honestly what a rebuild should and shouldn’t cost, and what to fix first if it isn’t time for a full redesign yet.