--- title: Green Retail Consulting description: Transform your retail strategy with our integrated services for DTC brands and enterprise retailers, driving measurable growth in merchandising, paid ads, web design, and organic growth. --- [Skip to content](https://www.greenretailconsulting.com#main-content) [![GRC-logo-horizontal-1](https://www.greenretailconsulting.com/hubfs/GRC-logo-horizontal-1.png)](https://www.greenretailconsulting.com) - [About](https://www.greenretailconsulting.com/about) Show submenu for About - [Careers](https://www.greenretailconsulting.com/careers) - [Services](https://www.greenretailconsulting.com/services) Show submenu for Services - [Digital Marketing](https://www.greenretailconsulting.com/digital-marketing) Show submenu for Digital Marketing - [Grow DTC](https://www.greenretailconsulting.com/grow-dtc-sales-elevate-with-luxury-strategies-green-retail-consulting) - [Fashion Consulting](https://www.greenretailconsulting.com/expert-fashion-consulting-for-brand-founders) - [Web Design](https://www.greenretailconsulting.com/web-design) - [Merchandising](https://www.greenretailconsulting.com/merchandising) - [Supply Chain](https://www.greenretailconsulting.com/supply-chain) Show submenu for Supply Chain - [Logistics Marketing](https://www.greenretailconsulting.com/logistics-brand-positioning-win-more-warehouse-clients) - [Case Studies](https://www.greenretailconsulting.com/case-studies) Show submenu for Case Studies - [Fortune 500 Apparel Retail Company](https://www.greenretailconsulting.com/boosting-apparel-retail-profits-promotional-effectiveness-case-study) - [Boutique Swimwear Retailer](https://www.greenretailconsulting.com/enhancing-assortment-planning-and-operational-efficiency-for-a-boutique-swimwear-retailer) - [Accelerating Retail Transformation](https://www.greenretailconsulting.com/accelerating-retail-transformation) - [3PL Case Study](https://www.greenretailconsulting.com/3pl-grc-case-study-how-green-retail-consulting-helped-staci-americas-build-a-scalable-lead-generation-funnel-in-the-u.s) - [Contact](https://www.greenretailconsulting.com/contact) - [About](https://www.greenretailconsulting.com/about) Show submenu for About - [Careers](https://www.greenretailconsulting.com/careers) - [Services](https://www.greenretailconsulting.com/services) Show submenu for Services - [Digital Marketing](https://www.greenretailconsulting.com/digital-marketing) Show submenu for Digital Marketing - [Grow DTC](https://www.greenretailconsulting.com/grow-dtc-sales-elevate-with-luxury-strategies-green-retail-consulting) - [Fashion Consulting](https://www.greenretailconsulting.com/expert-fashion-consulting-for-brand-founders) - [Web Design](https://www.greenretailconsulting.com/web-design) - [Merchandising](https://www.greenretailconsulting.com/merchandising) - [Supply Chain](https://www.greenretailconsulting.com/supply-chain) Show submenu for Supply Chain - [Logistics Marketing](https://www.greenretailconsulting.com/logistics-brand-positioning-win-more-warehouse-clients) - [Case Studies](https://www.greenretailconsulting.com/case-studies) Show submenu for Case Studies - [Fortune 500 Apparel Retail Company](https://www.greenretailconsulting.com/boosting-apparel-retail-profits-promotional-effectiveness-case-study) - [Boutique Swimwear Retailer](https://www.greenretailconsulting.com/enhancing-assortment-planning-and-operational-efficiency-for-a-boutique-swimwear-retailer) - [Accelerating Retail Transformation](https://www.greenretailconsulting.com/accelerating-retail-transformation) - [3PL Case Study](https://www.greenretailconsulting.com/3pl-grc-case-study-how-green-retail-consulting-helped-staci-americas-build-a-scalable-lead-generation-funnel-in-the-u.s) - [Contact](https://www.greenretailconsulting.com/contact) [FREE CONSULTATION](https://calendly.com/d/cx3b-9yf-6rs) Overview DTC brands Enterprise Full-stack retail partner # Marketing and merchandising services, built for *retailers*. We help DTC brands and enterprise retailers who want measurable growth across merchandising, paid ads, web, and organic — under one accountable partner. One partner · four services · shared scorecard [Book a call](https://calendly.com/d/cx3b-9yf-6rs)[See services](https://www.greenretailconsulting.com/services?hsLang=en) ![Rethink Retail Top Retail Expert 2026](https://www.greenretailconsulting.com/hubfs/TRE%202026%20Badge.png)![Rethink Retail Top Retail Expert 2025](https://www.greenretailconsulting.com/hubfs/Retail%20Expert%20Badge.png) Recognized by Rethink Retail Top Retail Expert — two years running. Live partner scorecard Q1 2026 *100+* Brands partnered▲ 5× · Avg sales lift Merchandising · Margin*+14%* Paid media · Blended ROAS*4.2×* Web · Conversion rate*+31%* Ops · Inventory turns*1.8×* Revenue trend — 30 daysApr 1 — Apr 30 ✦ This quarter Merchandising, media, and web working off one dashboard — *no attribution fights*. *100+* Retail brands partnered since 2017 5× Average sales improvement across cohorts Merch · Paid Web · Organic Four services under one partner Google · Shopify Certified partner agencies · 2026 Overview DTC brands Enterprise For DTC brands # Ship faster. Sell smarter. Grow *margin*. We help $10M–$50M DTC brands that want to scale Shopify, Meta, and Google Ads without burning cash on bad impressions. One partner · four services · shared scorecard [Start with a strategy call](https://calendly.com/d/cx3b-9yf-6rs)[DTC playbook](https://www.greenretailconsulting.com/digital-marketing?hsLang=en) ![Rethink Retail Top Retail Expert 2026](https://www.greenretailconsulting.com/hubfs/TRE%202026%20Badge.png)![Rethink Retail Top Retail Expert 2025](https://www.greenretailconsulting.com/hubfs/Retail%20Expert%20Badge.png) Recognized by Rethink Retail Top Retail Expert — two years running. Live DTC performance Q1 2026 *+38%* Avg ROAS lift, 90 days▲ 28% · Inventory held reduced Meta · Paid social*3.8×* Google · Search + Shop*5.1×* Email · SMS*3.6×* Shopify · CVR lift*+31%* Revenue trend — 30 daysApr 1 — Apr 30 ✦ This quarter Merchandising, media, and web working off one dashboard — *no attribution fights*. *100+* Retail brands partnered since 2017 5× Average sales improvement across cohorts Merch · Paid Web · Organic Four services under one partner Google · Shopify Certified partner agencies · 2026 Overview DTC brands Enterprise For enterprise retail # Omnichannel at scale. *Operator-led*. We help Fortune 500 and mid-market retailers replatform, rebuild category sites, and rewire merchandising ops — without disrupting stores. One partner · four services · shared scorecard [Request a scope](https://calendly.com/d/cx3b-9yf-6rs)[Case studies](https://www.greenretailconsulting.com/case-studies?hsLang=en) ![Rethink Retail Top Retail Expert 2026](https://www.greenretailconsulting.com/hubfs/TRE%202026%20Badge.png)![Rethink Retail Top Retail Expert 2025](https://www.greenretailconsulting.com/hubfs/Retail%20Expert%20Badge.png) Recognized by Rethink Retail Top Retail Expert — two years running. Live enterprise program Q1 2026 *4* Fortune-500 partners▲ $4.2M · Aggregate Q1-26 spend Assortment margin*+14%* Allocation accuracy*92%* Replatform sprint*12wk* Omnichannel sell-thru*+21%* Revenue trend — 30 daysApr 1 — Apr 30 ✦ This quarter Merchandising, media, and web working off one dashboard — *no attribution fights*. *100+* Retail brands partnered since 2017 5× Average sales improvement across cohorts Merch · Paid Web · Organic Four services under one partner Google · Shopify Certified partner agencies · 2026 Trusted by leading retailers and DTC innovators [![Eileen Fisher](https://www.greenretailconsulting.com/hubfs/eileenfisher-v2.png)](https://www.eileenfisher.com) [![Old Navy](https://www.greenretailconsulting.com/hubfs/oldnavy-v2.png)](https://oldnavy.gap.com) [![Orveon Beauty](https://www.greenretailconsulting.com/hubfs/orveon.svg)](https://www.orveon.com) [![City Chateaus](https://www.greenretailconsulting.com/hubfs/chateau.png)](https://www.citychateausrealty.com/) [![Savor.us](https://www.greenretailconsulting.com/hubfs/savor.png)](https://savor.us/) [![Aldo Sohm](https://www.greenretailconsulting.com/hubfs/aldo-sohm.png)](https://aldosohm.com) [![Bragard](https://www.greenretailconsulting.com/hubfs/bragard.png)](https://us.bragard.com/) [![Phat Buddha](https://www.greenretailconsulting.com/hubfs/phat-buddha-v2.svg)](https://www.phatbuddhawear.com) Trusted by leading retailers and DTC innovators [![Citibin](https://www.greenretailconsulting.com/hubfs/Ciibin%20black.png)](https://citibin.com) [![Yoeleousa](https://www.greenretailconsulting.com/hubfs/yoeleo%20logo%20black.png)](https://www.yoeleousa.com/) [![Magnolia Jewelers](https://www.greenretailconsulting.com/hubfs/magnolia-jewelers.svg)](https://magnoliajewelers.com/) [![City Chateaus](https://www.greenretailconsulting.com/hubfs/chateau.png)](https://www.citychateausrealty.com/) [![Savor.us](https://www.greenretailconsulting.com/hubfs/savor.png)](https://savor.us/) [![Aldo Sohm](https://www.greenretailconsulting.com/hubfs/aldo-sohm.png)](https://aldosohm.com) [![Bragard](https://www.greenretailconsulting.com/hubfs/bragard.png)](https://us.bragard.com/) [![Phat Buddha](https://www.greenretailconsulting.com/hubfs/phat-buddha-v2.svg)](https://www.phatbuddhawear.com) Trusted by leading retailers and DTC innovators [![Eileen Fisher](https://www.greenretailconsulting.com/hubfs/eileenfisher-v2.png)](https://www.eileenfisher.com) [![Old Navy](https://www.greenretailconsulting.com/hubfs/oldnavy-v2.png)](https://oldnavy.gap.com) [![Orveon Beauty](https://www.greenretailconsulting.com/hubfs/orveon.svg)](https://www.orveon.com) [![Assouline](https://www.greenretailconsulting.com/hubfs/assouline.svg)](https://www.assouline.com) [![Elie Tahari](https://www.greenretailconsulting.com/hubfs/elie-tahari.svg)](https://www.elietahari.com) [![Staci Americas](https://www.greenretailconsulting.com/hubfs/staci-americas.svg)](https://www.staciamericas.com/) [![Base Logistics](https://www.greenretailconsulting.com/hubfs/base-logistics.svg)](https://baselogisticsgroup.com/) [![Uno Alla Volta](https://www.greenretailconsulting.com/hubfs/uno-alla-volta.svg)](https://www.unoallavolta.com) What we do ## Tailored strategies for your *brand*. Four services, one integrated partner. Merchandising, paid ads, web, and organic — reporting to the same scorecard your CFO already tracks. Service 01Live · wk 27 ### Merchandising Sell-through wk 6 72% +14 pts We help retailers who want to sell more from less inventory. Explore Merchandising → Service 02Live · wk 28 ### Paid Ads Blended ROAS 4.2× +38% We help brands who want paid media managed by retail specialists. Explore Paid Ads → Service 03Live · wk 29 ### Web Design & Build Checkout CVR 3.8% +1.4 pts VisitCartCheckoutPurchase We help brands who want a storefront their merchandisers actually use. Explore Web Design & Build → Service 04Live · wk 30 ### Organic Growth Email rev. share 31% +25 pts We help brands who want email, SEO, and organic to compound quarter over quarter. Explore Organic Growth → Live scorecard Sell-through wk 6 72% +14 pts vs. baseline × Service ### Merchandising "We help retailers who want to sell more from less inventory." Assortment planning, pricing & promotions, inventory & replenishment, allocation & distribution, omnichannel fulfillment. Led by operators from Old Navy and Eileen Fisher. AssortmentPricingAllocationReplenishmentAnalytics [Scope this service](https://calendly.com/d/cx3b-9yf-6rs)[See case study](https://www.greenretailconsulting.com/case-studies?hsLang=en) Live scorecard Blended ROAS 4.2× +38% vs. baseline × Service ### Paid Ads "We help brands who want paid media managed by retail specialists." Meta, Google, TikTok, and Amazon ads. Media buying, creative testing, and landing-page conversion. Certified Google Partner; in-house creative for concepting and production. Meta AdsGoogle AdsTikTokAmazonCreative [Scope this service](https://calendly.com/d/cx3b-9yf-6rs)[See case study](https://www.greenretailconsulting.com/case-studies?hsLang=en) Live scorecard Checkout CVR 3.8% +1.4 pts vs. baseline VisitCartCheckoutPurchase × Service ### Web Design & Build "We help brands who want a storefront their merchandisers actually use." Shopify Plus, HubSpot, WordPress. Custom UI/UX, headless migrations, CRO, and Klaviyo / Attentive integrations. Certified Shopify Partner. Shopify PlusHubSpotHeadlessCROKlaviyo [Scope this service](https://calendly.com/d/cx3b-9yf-6rs)[See case study](https://www.greenretailconsulting.com/case-studies?hsLang=en) Live scorecard Email rev. share 31% +25 pts vs. baseline × Service ### Organic Growth "We help brands who want email, SEO, and organic to compound quarter over quarter." Lifecycle email and SMS on Klaviyo and Attentive. Technical and content SEO. Organic social strategy and editorial content for retail brands that want to stop renting every visitor. EmailSMSSEOContentOrganic Social [Scope this service](https://calendly.com/d/cx3b-9yf-6rs)[See case study](https://www.greenretailconsulting.com/case-studies?hsLang=en) Built for DTC brands ## Four levers, *one P&L*. Merchandising, paid ads, web, and organic — run by operators who think in contribution margin, not channel silos. Service 01Live · wk 27 ### Merchandising Inventory turnover +20% 6 mos Buy less, sell more, and stop tying up cash in dead SKUs. Explore Merchandising → Service 02Live · wk 28 ### Paid Ads Blended ROAS 4.2× +38% Meta and Google managed by operators who own a P&L, not a media plan. Explore Paid Ads → Service 03Live · wk 29 ### Web Design & Build Checkout CVR 3.8% +1.4 pts VisitCartCheckoutPurchase Shopify themes that read like a merchandiser laid them out — because one did. Explore Web Design & Build → Service 04Live · wk 30 ### Organic Growth Email rev. share 31% +25 pts Email and SEO that compound — so paid stops being your only growth lever. Explore Organic Growth → Live scorecard Inventory turnover +20% 6 mos vs. baseline × Service ### Merchandising "Buy less, sell more, and stop tying up cash in dead SKUs." Founder-grade assortment planning, AOV-lifting bundles, demand forecasting, and replenishment for Shopify-native brands. We work directly inside your Shopify back office, not through procurement-side tooling. AssortmentBundlesForecastingMarkdownAOV [Scope this service](https://calendly.com/d/cx3b-9yf-6rs)[See case study](https://www.greenretailconsulting.com/case-studies?hsLang=en) Live scorecard Blended ROAS 4.2× +38% vs. baseline × Service ### Paid Ads "Meta and Google managed by operators who own a P&L, not a media plan." Daily creative testing on Meta and Google, lifecycle revenue stitched into paid attribution, CAC floors set against your contribution margin. We kill channels the moment they stop paying. Meta AdsGoogle AdsCreativeCACLTV [Scope this service](https://calendly.com/d/cx3b-9yf-6rs)[See case study](https://www.greenretailconsulting.com/case-studies?hsLang=en) Live scorecard Checkout CVR 3.8% +1.4 pts vs. baseline VisitCartCheckoutPurchase × Service ### Web Design & Build "Shopify themes that read like a merchandiser laid them out — because one did." Shopify Plus custom themes, checkout extensibility, subscription stacks, and Klaviyo / Attentive integrations. Replatforms typically ship in 10–16 weeks. Certified Shopify Partner. Shopify PlusThemesCheckoutCROSubscriptions [Scope this service](https://calendly.com/d/cx3b-9yf-6rs)[See case study](https://www.greenretailconsulting.com/case-studies?hsLang=en) Live scorecard Email rev. share 31% +25 pts vs. baseline × Service ### Organic Growth "Email and SEO that compound — so paid stops being your only growth lever." Lifecycle flows on Klaviyo and Attentive, content SEO targeting bottom-of-funnel queries, and organic social for founder-led brands. Goal: 25%+ of revenue coming from owned channels within two quarters. EmailKlaviyoSEOContentOrganic Social [Scope this service](https://calendly.com/d/cx3b-9yf-6rs)[See case study](https://www.greenretailconsulting.com/case-studies?hsLang=en) Enterprise capabilities ## Four practices on *one accountable team*. Merchandising, performance media, web, and organic — sized for category teams, vendor onboarded, and reporting to the metrics your finance org already tracks. Service 01Live · wk 27 ### Merchandising Full-price sales +15% FY Assortment, pricing, and allocation programs sized for category teams. Explore Merchandising → Service 02Live · wk 28 ### Paid Ads Incremental ROAS +24% YoY Performance media run inside your category, brand, and procurement structure. Explore Paid Ads → Service 03Live · wk 29 ### Web Design & Build Category rev. lift +2.1× 9 mo VisitCartCheckoutPurchase Category-site rebuilds and replatforms that ship without disrupting stores. Explore Web Design & Build → Service 04Live · wk 30 ### Organic Growth SQLs / quarter 3.1× YoY SEO, content, and lifecycle programs that move category revenue, not vanity traffic. Explore Organic Growth → Live scorecard Full-price sales +15% FY vs. baseline × Service ### Merchandising "Assortment, pricing, and allocation programs sized for category teams." Promotional-effectiveness analytics, assortment planning by class and vendor, allocation and distribution models, and demand forecasting that hands off to your planning team. Led by operators from Old Navy and Eileen Fisher. Promo EffectivenessAssortmentAllocationForecastingPricing [Scope this service](https://calendly.com/d/cx3b-9yf-6rs)[See case study](https://www.greenretailconsulting.com/case-studies?hsLang=en) Live scorecard Incremental ROAS +24% YoY vs. baseline × Service ### Paid Ads "Performance media run inside your category, brand, and procurement structure." Brand-safe Meta, Google, and Amazon programs with named leads, monthly business reviews, and reporting that maps to your existing finance taxonomy. Certified Google Partner. Vendor-onboarded at Fortune 500 retailers. Meta AdsGoogle AdsAmazonBrand SafetyMMM [Scope this service](https://calendly.com/d/cx3b-9yf-6rs)[See case study](https://www.greenretailconsulting.com/case-studies?hsLang=en) Live scorecard Category rev. lift +2.1× 9 mo vs. baseline VisitCartCheckoutPurchase × Service ### Web Design & Build "Category-site rebuilds and replatforms that ship without disrupting stores." Shopify Plus and HubSpot enterprise replatforms, headless migrations, category page systems, and merchandising-tool integrations. Programs typically run 12–20 weeks across discovery, design, data migration, and QA. Shopify PlusHubSpotHeadlessReplatformCategory Sites [Scope this service](https://calendly.com/d/cx3b-9yf-6rs)[See case study](https://www.greenretailconsulting.com/case-studies?hsLang=en) Live scorecard SQLs / quarter 3.1× YoY vs. baseline × Service ### Organic Growth "SEO, content, and lifecycle programs that move category revenue, not vanity traffic." Technical and content SEO at the category and PDP level, lifecycle programs across HubSpot and Klaviyo, and B2B-grade LinkedIn for retail and 3PL clients. Reporting tied to category P&L, not session counts. SEOContentHubSpotLinkedInLifecycle [Scope this service](https://calendly.com/d/cx3b-9yf-6rs)[See case study](https://www.greenretailconsulting.com/case-studies?hsLang=en) The numbers ## Results, *not reach*. Every engagement ties back to margin, ROAS, or turns — numbers your finance team already tracks. 100*+* Projects shipped since 2017 +38% Avg ROAS lift · Q1 2026 across $4.2M managed spend −28% Inventory held reduced · 2025 audit, 14 brands 5.0*×* 12-month cohort revenue lift · DTC + wholesale Our method ## Operators, not *slide-ware*. Four checkpoints. No 80-page deck. We help retailers who want to make decisions on Thursday and see results by Tuesday. 01 ### Audit A 60-minute working session to review margin, media, and ops together. We leave with a shortlist of the three highest-leverage moves for the next 90 days. 02 ### Baseline Unified dashboards, one assortment-and-media plan, and a named operator embedded in your weekly standup. No hand-offs, no generic decks. 03 ### Ship Weekly scorecards on revenue, margin, ROAS, and turns. Every recommendation is tied to a number your CFO already tracks. 04 ### Hand off You keep the playbooks and dashboards. We move into a retainer on the work where we outperform your internal benchmarks, or we hand off cleanly. How we work with DTC brands ## Ship the work. *Watch the margin*. Founder-scale engagements move fast. Four weeks in, you should already be spending smarter. Twelve weeks in, the numbers should prove it. 01 ### Open the books Founder-to-founder working session — Shopify, ad accounts, P&L on one screen. We name the three moves that unlock your next 90 days and tell you which one to start Monday. 02 ### One dashboard Blended ROAS, contribution margin, and lifecycle revenue in a single view. Klaviyo, Meta, Google, and Shopify pulled into the Monday growth standup — run by a senior operator, not a junior account manager. 03 ### Test weekly Creative shipped every week, lifecycle flows shipped every month, paid channels killed the moment they stop paying. No quarterly brand workshops — just margin watched like cash. 04 ### Compound Playbooks and dashboards transfer to your team. We stay on for the hardest lane (usually paid or lifecycle) or hand off cleanly and stay on call when you need us. How programs run ## One program. *Named leads*. No hand-offs. Enterprise work moves at the pace of your fiscal calendar. We staff a single integrated program and report into your governance cadence — not ours. 01 ### Discover Two-week deep-dive with your merchandising, ops, and digital leads. We deliver a prioritized roadmap mapped to your fiscal calendar, your procurement gates, and your internal capacity. 02 ### Align Governance model, shared KPIs across merch, marketing, and ops, and a named program lead who reports into your leadership cadence. MSA, SOW, COI, and data-handling agreements closed before kickoff. 03 ### Execute Workstreams run in parallel — replatform, assortment reset, paid media, category-site rebuild. Weekly steering with your program lead, monthly executive read-outs with named deliverables. 04 ### Transfer Full knowledge transfer to your internal teams, documented playbooks, and dashboards that outlive the engagement. We step back to a quarterly advisory cadence — or step off entirely. Selected case studies ## What *results* we deliver. [See all 40+ engagements →](https://www.greenretailconsulting.com/case-studies?hsLang=en) Scorecard · before → after ROAS 2.6× ROAS 4.2× Hospitality & Wine ### Aldo Sohm *+38%* ROAS Paid media + Shopify refresh Q1 2026 · $420K managed spend Scorecard · before → after Gross margin base Gross margin +5% Enterprise Fashion ### Old Navy *+15%* full-price sales Promotional effectiveness & discount strategy Fortune 500 · US omnichannel Scorecard · before → after SQLs / qtr 48 SQLs / qtr 149 ◆ 3PL / B2B ### Staci Americas *3.1×* qualified leads LinkedIn + SEO + brand 2025 fiscal year Scorecard · before → after Inv. turnover base Inv. turnover +20% Boutique Swimwear ### Ochie Swimwear *+15%* sales in 6 months Assortment planning + inventory & forecasting 6-month engagement · DTC + boutique Founder-scale wins ## How *$10M–$50M brands* compound. [See all DTC engagements →](https://www.greenretailconsulting.com/case-studies?hsLang=en) Scorecard · before → after ROAS 2.6× ROAS 4.2× DTC Wine & Hospitality ### Aldo Sohm *+38%* ROAS Meta + Google + Shopify refresh Q1 2026 · $420K managed spend Scorecard · before → after Organic clicks / mo base Organic clicks / mo 1,807 DTC Home & Outdoor ### Citibin *+73%* organic search clicks SEO + organic social + Shopify rebuild March 2026 · ongoing program Scorecard · before → after Inv. turnover base Inv. turnover +20% Boutique Swimwear ### Ochie Swimwear *+15%* sales in 6 months Assortment planning + inventory & forecasting 6-month engagement · DTC + boutique Scorecard · before → after Blended ROAS 2.7× Blended ROAS 3.9× DTC Wellness Accessories ### DTC Cooling Jewelry Brand *3.9×* blended ROAS Paid social + Google Ads + LTV-LAL retargeting 24-month engagement · post-GMA scale Enterprise programs ## Scale delivered on *your fiscal calendar*. [See all enterprise programs →](https://www.greenretailconsulting.com/case-studies?hsLang=en) Scorecard · before → after Gross margin base Gross margin +5% Fortune 500 Fashion ### Old Navy *+15%* full-price sales Promotional effectiveness & discount strategy Fortune 500 · US omnichannel Scorecard · before → after SQLs / qtr 48 SQLs / qtr 149 ◆ Global 3PL ### Staci Americas *3.1×* qualified leads LinkedIn + SEO + brand repositioning 2025 fiscal year Scorecard · before → after Active initiatives 90 Active initiatives 27 Heritage Apparel ### Eileen Fisher *90→27* prioritized initiatives Merchandising & marketing planning · CFO office May–Nov 2021 · 6-month engagement Scorecard · before → after Discount strategies 6 Discount strategies 1 ◆ Multi-Channel Specialty Retail ### LifeWay *13* prioritized recommendations Retail diagnostic · merchandising, marketing, ops Stores · catalog · digital · live events Partnerships, not projects ## What our *clients* say. [5.*0* Based on 42 reviewsGoogle Reviews](https://share.google/1Z7eBBY3P91bz17wh) "Yana and her team took us through best-in-class marketing and lead generation across digital and social channels and built Staci Americas into a world-class brand name within the 3PL industry." J Johanna Pudda CEO, Staci Americas "Yana is a brilliant branding and marketing expert who transformed my business with her innovative strategies and stunning website design — significantly boosting revenue." A Alissa Benishai CEO, Phat Buddha Frequently asked ## What retailers *ask us*. The shortlist of what founders, category leads, and VPs want to know before a first call. What does Green Retail Consulting do?– Green Retail Consulting is a full-stack retail partner for DTC brands and enterprise retailers. We combine merchandising, paid ads, web design & build, and organic growth under one accountable team — four disciplines, led by operators from Chanel and Elie Tahari, reporting to one shared scorecard. Who is Green Retail Consulting best for?+ We work with two kinds of clients: $10M–$50M DTC brands on Shopify who need to scale profitably, and **enterprise retailers** replatforming or rewiring omnichannel merchandising. Most of our clients are apparel, beauty, home, and lifestyle brands in the U.S. What makes Green Retail Consulting different from a marketing agency or a consulting firm?+ Traditional agencies run channels; traditional consultants write decks. We do both — a named operator embedded in your weekly standup, tied to revenue, margin, ROAS, and inventory turns. No handoffs between strategy and execution. Where is Green Retail Consulting based and who runs it?+ We are headquartered in New York City, founded and led by Yana Averbukh. Our team of retail operators, merchandisers, and paid-media specialists serves clients across the U.S. and select international markets. Is Green Retail Consulting a certified partner of Shopify and Google?+ Yes. Green Retail Consulting is a Shopify Partner and a Google Ads Partner agency. We also specialize in Meta, Klaviyo, and HubSpot — running paid social, lifecycle email and SMS, and marketing automation across those platforms for retail brands. We have been named a [RETHINK Retail Top Retail Expert in 2025](https://rethink.industries/top-retail-experts-2025/) and [2026](https://rethink.industries/top-retail-experts-2026/). What does a typical engagement cost?+ DTC retainers start at $12K/month; enterprise programs scope by workstream and typically range from $40K to $250K/quarter. Every engagement opens with a free 30-minute audit and a one-page shortlist of the highest-leverage moves for the next 90 days. How can I start working with Green Retail Consulting?+ Book a free 30-minute discovery call through greenretailconsulting.com. We review margin, media, and ops together and leave you with a written shortlist of recommendations — whether or not you decide to work with us. ### DTC brands FAQ #### What DTC brands does Green Retail Consulting work with? We partner with founder-led DTC brands between $10M and $50M in annual revenue, primarily on Shopify Plus. Our sweet spot is apparel, beauty, home, and lifestyle brands that are past product-market fit and ready to compound growth profitably. #### How much does a DTC retainer cost? DTC retainers start at $12K/month for a single-channel engagement (paid media or lifecycle) and scale up from there based on scope. Most clients work with us across paid media, email/SMS, and merchandising, which typically runs $20K–$35K/month. #### What ROAS can I expect from paid media with Green Retail Consulting? We set ROAS floors per channel during scoping, based on your margin structure, AOV, and historical baselines — not a one-size promise. From there, we attack performance from three sides: weekly creative testing on Meta and Google Ads, lifecycle revenue (email and SMS) that subsidizes paid CAC, and merchandising changes that lift AOV and repeat rate. Most DTC clients see meaningful ROAS movement within the first 90 days, with specifics varying by category and starting point. #### Does Green Retail Consulting work on Shopify, and do you build custom themes? Yes. We build, optimize, and migrate Shopify Plus stores, including custom themes, Shopify checkout extensibility, subscription stacks, and internationalization. Typical DTC replatforms ship in 10–16 weeks. #### How does Green Retail Consulting help reduce DTC customer acquisition cost (CAC)? We attack CAC from three sides at once: creative testing velocity on Meta and Google Ads, lifecycle revenue (email) that takes pressure off paid spend, and merchandising changes that lift AOV and repeat rate so each acquired customer is worth more. Most DTC clients see blended CAC move in the right direction within two quarters, with specifics depending on category, margin structure, and starting baseline. #### How long are DTC contracts? Most DTC retainers are quarterly with a 60-day out clause. We favor short cycles and renewals over long lock-ins — if we do not outperform your internal benchmarks, you should not keep paying us. ### Enterprise retail FAQ #### What enterprise retailers has Green Retail Consulting worked with? Our enterprise roster includes Old Navy, Eileen Fisher, and Orveon, among other Fortune 500 and mid-market retailers. Engagements range from promotional-effectiveness analytics to full assortment-planning programs and omnichannel growth initiatives. #### How does Green Retail Consulting structure enterprise engagements? Enterprise programs run on named SOWs with defined deliverables, named leads on both sides, and procurement-friendly monthly reporting. Most programs sit between $40K and $250K per quarter depending on the number of workstreams. #### Can you work inside our vendor, security, and compliance processes? Yes. We onboard through standard enterprise procurement — MSA, SOW, COI, SOC 2 expectations, data-handling agreements, and named vendor contacts. We have completed onboarding at Fortune 500 retailers and large 3PLs. #### How long does an enterprise replatform or rebuild take? Shopify Plus enterprise replatforms typically run 12–20 weeks including discovery, design, data migration, and QA — compared to 10–16 weeks for DTC builds. HubSpot category-site rebuilds run 8–14 weeks. We staff program management, UX, engineering, and merchandising as a single integrated team. #### Does Green Retail Consulting do assortment planning and allocation analytics? Yes — it is one of our core practices. We build assortment plans by class and vendor, pricing and promotional-effectiveness models, cross-category attachment analyses, and demand forecasts that hand off to your planning team. Recent work includes a Fortune 500 apparel promotional-effectiveness study that drove +5% gross margin and +15% full-price sales. #### What case studies can Green Retail Consulting share under NDA? We can share deidentified case studies on request, spanning Fortune 500 apparel (promotional effectiveness and assortment planning), boutique retailers (inventory and margin programs), and 3PL and logistics partners (lead generation and pipeline). After a scoping call, we will send the studies most relevant to your category and engagement type. #### How does enterprise procurement start a conversation with Green Retail Consulting? Email [support@greenretailconsulting.com](mailto:support@greenretailconsulting.com) or book through the site. We typically run a scoping workshop with your category, digital, and procurement leads, then issue a written SOW within two weeks. Founder questions ## What *founders* want to know. Retainers, ROAS, fractional-CMO scope, and the things you actually ask on the kickoff call. What DTC brands does Green Retail Consulting work with?– We partner with founder-led DTC brands between $10M and $50M in annual revenue, primarily on Shopify Plus. Our sweet spot is apparel, beauty, home, and lifestyle brands that are past product-market fit and ready to compound growth profitably. How much does a DTC retainer cost?+ DTC retainers start at $12K/month for a single-channel engagement (paid media or lifecycle) and scale up from there based on scope. Most clients work with us across paid media, email/SMS, and merchandising, which typically runs $20K–$35K/month. What ROAS can I expect from paid media with Green Retail Consulting?+ We set ROAS floors per channel during scoping, based on your margin structure, AOV, and historical baselines — not a one-size promise. From there, we attack performance from three sides: weekly creative testing on Meta and Google Ads, lifecycle revenue (email and SMS) that subsidizes paid CAC, and merchandising changes that lift AOV and repeat rate. Most DTC clients see meaningful ROAS movement within the first 90 days, with specifics varying by category and starting point. Does Green Retail Consulting work on Shopify, and do you build custom themes?+ Yes. We build, optimize, and migrate Shopify Plus stores, including custom themes, Shopify checkout extensibility, subscription stacks, and internationalization. Typical DTC replatforms ship in 10–16 weeks. How does Green Retail Consulting help reduce DTC customer acquisition cost (CAC)?+ We attack CAC from three sides at once: creative testing velocity on Meta and Google Ads, lifecycle revenue (email) that takes pressure off paid spend, and merchandising changes that lift AOV and repeat rate so each acquired customer is worth more. Most DTC clients see blended CAC move in the right direction within two quarters, with specifics depending on category, margin structure, and starting baseline. How long are DTC contracts?+ Most DTC retainers are quarterly with a 60-day out clause. We favor short cycles and renewals over long lock-ins — if we do not outperform your internal benchmarks, you should not keep paying us. ### Overview FAQ #### What does Green Retail Consulting do? Green Retail Consulting is a full-stack retail partner for DTC brands and enterprise retailers. We combine merchandising, paid ads, web design & build, and organic growth under one accountable team — four disciplines, led by operators from Chanel and Elie Tahari, reporting to one shared scorecard. #### Who is Green Retail Consulting best for? We work with two kinds of clients: $10M–$50M DTC brands on Shopify who need to scale profitably, and **enterprise retailers** replatforming or rewiring omnichannel merchandising. Most of our clients are apparel, beauty, home, and lifestyle brands in the U.S. #### What makes Green Retail Consulting different from a marketing agency or a consulting firm? Traditional agencies run channels; traditional consultants write decks. We do both — a named operator embedded in your weekly standup, tied to revenue, margin, ROAS, and inventory turns. No handoffs between strategy and execution. #### Where is Green Retail Consulting based and who runs it? We are headquartered in New York City, founded and led by Yana Averbukh. Our team of retail operators, merchandisers, and paid-media specialists serves clients across the U.S. and select international markets. #### Is Green Retail Consulting a certified partner of Shopify and Google? Yes. Green Retail Consulting is a Shopify Partner and a Google Ads Partner agency. We also specialize in Meta, Klaviyo, and HubSpot — running paid social, lifecycle email and SMS, and marketing automation across those platforms for retail brands. We have been named a [RETHINK Retail Top Retail Expert in 2025](https://rethink.industries/top-retail-experts-2025/) and [2026](https://rethink.industries/top-retail-experts-2026/). #### What does a typical engagement cost? DTC retainers start at $12K/month; enterprise programs scope by workstream and typically range from $40K to $250K/quarter. Every engagement opens with a free 30-minute audit and a one-page shortlist of the highest-leverage moves for the next 90 days. #### How can I start working with Green Retail Consulting? Book a free 30-minute discovery call through greenretailconsulting.com. We review margin, media, and ops together and leave you with a written shortlist of recommendations — whether or not you decide to work with us. ### Enterprise retail FAQ #### What enterprise retailers has Green Retail Consulting worked with? Our enterprise roster includes Old Navy, Eileen Fisher, and Orveon, among other Fortune 500 and mid-market retailers. Engagements range from promotional-effectiveness analytics to full assortment-planning programs and omnichannel growth initiatives. #### How does Green Retail Consulting structure enterprise engagements? Enterprise programs run on named SOWs with defined deliverables, named leads on both sides, and procurement-friendly monthly reporting. Most programs sit between $40K and $250K per quarter depending on the number of workstreams. #### Can you work inside our vendor, security, and compliance processes? Yes. We onboard through standard enterprise procurement — MSA, SOW, COI, SOC 2 expectations, data-handling agreements, and named vendor contacts. We have completed onboarding at Fortune 500 retailers and large 3PLs. #### How long does an enterprise replatform or rebuild take? Shopify Plus enterprise replatforms typically run 12–20 weeks including discovery, design, data migration, and QA — compared to 10–16 weeks for DTC builds. HubSpot category-site rebuilds run 8–14 weeks. We staff program management, UX, engineering, and merchandising as a single integrated team. #### Does Green Retail Consulting do assortment planning and allocation analytics? Yes — it is one of our core practices. We build assortment plans by class and vendor, pricing and promotional-effectiveness models, cross-category attachment analyses, and demand forecasts that hand off to your planning team. Recent work includes a Fortune 500 apparel promotional-effectiveness study that drove +5% gross margin and +15% full-price sales. #### What case studies can Green Retail Consulting share under NDA? We can share deidentified case studies on request, spanning Fortune 500 apparel (promotional effectiveness and assortment planning), boutique retailers (inventory and margin programs), and 3PL and logistics partners (lead generation and pipeline). After a scoping call, we will send the studies most relevant to your category and engagement type. #### How does enterprise procurement start a conversation with Green Retail Consulting? Email [support@greenretailconsulting.com](mailto:support@greenretailconsulting.com) or book through the site. We typically run a scoping workshop with your category, digital, and procurement leads, then issue a written SOW within two weeks. Procurement questions ## What *VPs and procurement* ask first. SOW structure, program scale, vendor onboarding, and case studies we can share under NDA. What enterprise retailers has Green Retail Consulting worked with?– Our enterprise roster includes Old Navy, Eileen Fisher, and Orveon, among other Fortune 500 and mid-market retailers. Engagements range from promotional-effectiveness analytics to full assortment-planning programs and omnichannel growth initiatives. How does Green Retail Consulting structure enterprise engagements?+ Enterprise programs run on named SOWs with defined deliverables, named leads on both sides, and procurement-friendly monthly reporting. Most programs sit between $40K and $250K per quarter depending on the number of workstreams. Can you work inside our vendor, security, and compliance processes?+ Yes. We onboard through standard enterprise procurement — MSA, SOW, COI, SOC 2 expectations, data-handling agreements, and named vendor contacts. We have completed onboarding at Fortune 500 retailers and large 3PLs. How long does an enterprise replatform or rebuild take?+ Shopify Plus enterprise replatforms typically run 12–20 weeks including discovery, design, data migration, and QA — compared to 10–16 weeks for DTC builds. HubSpot category-site rebuilds run 8–14 weeks. We staff program management, UX, engineering, and merchandising as a single integrated team. Does Green Retail Consulting do assortment planning and allocation analytics?+ Yes — it is one of our core practices. We build assortment plans by class and vendor, pricing and promotional-effectiveness models, cross-category attachment analyses, and demand forecasts that hand off to your planning team. Recent work includes a Fortune 500 apparel promotional-effectiveness study that drove +5% gross margin and +15% full-price sales. What case studies can Green Retail Consulting share under NDA?+ We can share deidentified case studies on request, spanning Fortune 500 apparel (promotional effectiveness and assortment planning), boutique retailers (inventory and margin programs), and 3PL and logistics partners (lead generation and pipeline). After a scoping call, we will send the studies most relevant to your category and engagement type. How does enterprise procurement start a conversation with Green Retail Consulting?+ Email [support@greenretailconsulting.com](mailto:support@greenretailconsulting.com) or book through the site. We typically run a scoping workshop with your category, digital, and procurement leads, then issue a written SOW within two weeks. ### Overview FAQ #### What does Green Retail Consulting do? Green Retail Consulting is a full-stack retail partner for DTC brands and enterprise retailers. We combine merchandising, paid ads, web design & build, and organic growth under one accountable team — four disciplines, led by operators from Chanel and Elie Tahari, reporting to one shared scorecard. #### Who is Green Retail Consulting best for? We work with two kinds of clients: $10M–$50M DTC brands on Shopify who need to scale profitably, and **enterprise retailers** replatforming or rewiring omnichannel merchandising. Most of our clients are apparel, beauty, home, and lifestyle brands in the U.S. #### What makes Green Retail Consulting different from a marketing agency or a consulting firm? Traditional agencies run channels; traditional consultants write decks. We do both — a named operator embedded in your weekly standup, tied to revenue, margin, ROAS, and inventory turns. No handoffs between strategy and execution. #### Where is Green Retail Consulting based and who runs it? We are headquartered in New York City, founded and led by Yana Averbukh. Our team of retail operators, merchandisers, and paid-media specialists serves clients across the U.S. and select international markets. #### Is Green Retail Consulting a certified partner of Shopify and Google? Yes. Green Retail Consulting is a Shopify Partner and a Google Ads Partner agency. We also specialize in Meta, Klaviyo, and HubSpot — running paid social, lifecycle email and SMS, and marketing automation across those platforms for retail brands. We have been named a [RETHINK Retail Top Retail Expert in 2025](https://rethink.industries/top-retail-experts-2025/) and [2026](https://rethink.industries/top-retail-experts-2026/). #### What does a typical engagement cost? DTC retainers start at $12K/month; enterprise programs scope by workstream and typically range from $40K to $250K/quarter. Every engagement opens with a free 30-minute audit and a one-page shortlist of the highest-leverage moves for the next 90 days. #### How can I start working with Green Retail Consulting? Book a free 30-minute discovery call through greenretailconsulting.com. We review margin, media, and ops together and leave you with a written shortlist of recommendations — whether or not you decide to work with us. ### DTC brands FAQ #### What DTC brands does Green Retail Consulting work with? We partner with founder-led DTC brands between $10M and $50M in annual revenue, primarily on Shopify Plus. Our sweet spot is apparel, beauty, home, and lifestyle brands that are past product-market fit and ready to compound growth profitably. #### How much does a DTC retainer cost? DTC retainers start at $12K/month for a single-channel engagement (paid media or lifecycle) and scale up from there based on scope. Most clients work with us across paid media, email/SMS, and merchandising, which typically runs $20K–$35K/month. #### What ROAS can I expect from paid media with Green Retail Consulting? We set ROAS floors per channel during scoping, based on your margin structure, AOV, and historical baselines — not a one-size promise. From there, we attack performance from three sides: weekly creative testing on Meta and Google Ads, lifecycle revenue (email and SMS) that subsidizes paid CAC, and merchandising changes that lift AOV and repeat rate. Most DTC clients see meaningful ROAS movement within the first 90 days, with specifics varying by category and starting point. #### Does Green Retail Consulting work on Shopify, and do you build custom themes? Yes. We build, optimize, and migrate Shopify Plus stores, including custom themes, Shopify checkout extensibility, subscription stacks, and internationalization. Typical DTC replatforms ship in 10–16 weeks. #### How does Green Retail Consulting help reduce DTC customer acquisition cost (CAC)? We attack CAC from three sides at once: creative testing velocity on Meta and Google Ads, lifecycle revenue (email) that takes pressure off paid spend, and merchandising changes that lift AOV and repeat rate so each acquired customer is worth more. Most DTC clients see blended CAC move in the right direction within two quarters, with specifics depending on category, margin structure, and starting baseline. #### How long are DTC contracts? Most DTC retainers are quarterly with a 60-day out clause. We favor short cycles and renewals over long lock-ins — if we do not outperform your internal benchmarks, you should not keep paying us. Get in touch ## Ready to transform your *retail operations*? Free 30-minute working session. We'll look at your margin, media, and ops together and leave you with a one-page shortlist. 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[Privacy Policy |](https://www.greenretailconsulting.com/privacy-policy?hsLang=en) [Terms & Condition](https://www.greenretailconsulting.com/terms-and-conditions?hsLang=en) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "New York", "addressRegion" : "NY" }, "description" : "Full-stack retail partner for DTC and enterprise brands — merchandising, paid ads, web design & build, and organic growth.", "founder" : { "@type" : "Person", "name" : "Yana Averbukh" }, "logo" : "https://greenretailconsulting.com/logo.png", "name" : "Green Retail Consulting", "sameAs" : [ "https://www.linkedin.com/company/green-retail-consulting" ], "telephone" : "+1-917-620-4158", "url" : "https://greenretailconsulting.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "Service", "areaServed" : "US", "description" : "Assortment planning, pricing & promotions, inventory and allocation.", "provider" : { "@type" : "Organization", "name" : "Green Retail Consulting" }, "serviceType" : "Merchandising" } ``` ```json { "@context" : "https://schema.org", "@type" : "Service", "areaServed" : "US", "description" : "Meta, Google, TikTok, Amazon ads. 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