Tailored strategies for your brand.

Four levers, one P&L.

Four practices on one accountable team.

Results, not reach.

Operators, not slide-ware.

Audit

A 60-minute working session to review margin, media, and ops together. We leave with a shortlist of the three highest-leverage moves for the next 90 days.

Baseline

Unified dashboards, one assortment-and-media plan, and a named operator embedded in your weekly standup. No hand-offs, no generic decks.

Ship

Weekly scorecards on revenue, margin, ROAS, and turns. Every recommendation is tied to a number your CFO already tracks.

Hand off

You keep the playbooks and dashboards. We move into a retainer on the work where we outperform your internal benchmarks, or we hand off cleanly.

Ship the work. Watch the margin.

Open the books

Founder-to-founder working session — Shopify, ad accounts, P&L on one screen. We name the three moves that unlock your next 90 days and tell you which one to start Monday.

One dashboard

Blended ROAS, contribution margin, and lifecycle revenue in a single view. Klaviyo, Meta, Google, and Shopify pulled into the Monday growth standup — run by a senior operator, not a junior account manager.

Test weekly

Creative shipped every week, lifecycle flows shipped every month, paid channels killed the moment they stop paying. No quarterly brand workshops — just margin watched like cash.

Compound

Playbooks and dashboards transfer to your team. We stay on for the hardest lane (usually paid or lifecycle) or hand off cleanly and stay on call when you need us.

One program. Named leads. No hand-offs.

Discover

Two-week deep-dive with your merchandising, ops, and digital leads. We deliver a prioritized roadmap mapped to your fiscal calendar, your procurement gates, and your internal capacity.

Align

Governance model, shared KPIs across merch, marketing, and ops, and a named program lead who reports into your leadership cadence. MSA, SOW, COI, and data-handling agreements closed before kickoff.

Execute

Workstreams run in parallel — replatform, assortment reset, paid media, category-site rebuild. Weekly steering with your program lead, monthly executive read-outs with named deliverables.

Transfer

Full knowledge transfer to your internal teams, documented playbooks, and dashboards that outlive the engagement. We step back to a quarterly advisory cadence — or step off entirely.

What results we deliver.

How $10M–$50M brands compound.

Scale delivered on your fiscal calendar.

What our clients say.

"Yana and her team took us through best-in-class marketing and lead generation across digital and social channels and built Staci Americas into a world-class brand name within the 3PL industry."

"Yana is a brilliant branding and marketing expert who transformed my business with her innovative strategies and stunning website design — significantly boosting revenue."

What retailers ask us.

Green Retail Consulting is a full-stack retail partner for DTC brands and enterprise retailers. We combine merchandising, paid ads, web design & build, and organic growth under one accountable team — four disciplines, led by operators from Chanel and Elie Tahari, reporting to one shared scorecard.

We work with two kinds of clients: $10M–$50M DTC brands on Shopify who need to scale profitably, and enterprise retailers replatforming or rewiring omnichannel merchandising. Most of our clients are apparel, beauty, home, and lifestyle brands in the U.S.

Traditional agencies run channels; traditional consultants write decks. We do both — a named operator embedded in your weekly standup, tied to revenue, margin, ROAS, and inventory turns. No handoffs between strategy and execution.

We are headquartered in New York City, founded and led by Yana Averbukh. Our team of retail operators, merchandisers, and paid-media specialists serves clients across the U.S. and select international markets.

Yes. Green Retail Consulting is a Shopify Partner and a Google Ads Partner agency. We also specialize in Meta, Klaviyo, and HubSpot — running paid social, lifecycle email and SMS, and marketing automation across those platforms for retail brands. We have been named a RETHINK Retail Top Retail Expert in 2025 and 2026.

DTC retainers start at $12K/month; enterprise programs scope by workstream and typically range from $40K to $250K/quarter. Every engagement opens with a free 30-minute audit and a one-page shortlist of the highest-leverage moves for the next 90 days.

Book a free 30-minute discovery call through greenretailconsulting.com. We review margin, media, and ops together and leave you with a written shortlist of recommendations — whether or not you decide to work with us.

DTC brands FAQ

Enterprise retail FAQ

What founders want to know.

We partner with founder-led DTC brands between $10M and $50M in annual revenue, primarily on Shopify Plus. Our sweet spot is apparel, beauty, home, and lifestyle brands that are past product-market fit and ready to compound growth profitably.

DTC retainers start at $12K/month for a single-channel engagement (paid media or lifecycle) and scale up from there based on scope. Most clients work with us across paid media, email/SMS, and merchandising, which typically runs $20K–$35K/month.

We set ROAS floors per channel during scoping, based on your margin structure, AOV, and historical baselines — not a one-size promise. From there, we attack performance from three sides: weekly creative testing on Meta and Google Ads, lifecycle revenue (email and SMS) that subsidizes paid CAC, and merchandising changes that lift AOV and repeat rate. Most DTC clients see meaningful ROAS movement within the first 90 days, with specifics varying by category and starting point.

Yes. We build, optimize, and migrate Shopify Plus stores, including custom themes, Shopify checkout extensibility, subscription stacks, and internationalization. Typical DTC replatforms ship in 10–16 weeks.

We attack CAC from three sides at once: creative testing velocity on Meta and Google Ads, lifecycle revenue (email) that takes pressure off paid spend, and merchandising changes that lift AOV and repeat rate so each acquired customer is worth more. Most DTC clients see blended CAC move in the right direction within two quarters, with specifics depending on category, margin structure, and starting baseline.

Most DTC retainers are quarterly with a 60-day out clause. We favor short cycles and renewals over long lock-ins — if we do not outperform your internal benchmarks, you should not keep paying us.

Overview FAQ

Enterprise retail FAQ

What VPs and procurement ask first.

Our enterprise roster includes Old Navy, Eileen Fisher, and Orveon, among other Fortune 500 and mid-market retailers. Engagements range from promotional-effectiveness analytics to full assortment-planning programs and omnichannel growth initiatives.

Enterprise programs run on named SOWs with defined deliverables, named leads on both sides, and procurement-friendly monthly reporting. Most programs sit between $40K and $250K per quarter depending on the number of workstreams.

Yes. We onboard through standard enterprise procurement — MSA, SOW, COI, SOC 2 expectations, data-handling agreements, and named vendor contacts. We have completed onboarding at Fortune 500 retailers and large 3PLs.

Shopify Plus enterprise replatforms typically run 12–20 weeks including discovery, design, data migration, and QA — compared to 10–16 weeks for DTC builds. HubSpot category-site rebuilds run 8–14 weeks. We staff program management, UX, engineering, and merchandising as a single integrated team.

Yes — it is one of our core practices. We build assortment plans by class and vendor, pricing and promotional-effectiveness models, cross-category attachment analyses, and demand forecasts that hand off to your planning team. Recent work includes a Fortune 500 apparel promotional-effectiveness study that drove +5% gross margin and +15% full-price sales.

We can share deidentified case studies on request, spanning Fortune 500 apparel (promotional effectiveness and assortment planning), boutique retailers (inventory and margin programs), and 3PL and logistics partners (lead generation and pipeline). After a scoping call, we will send the studies most relevant to your category and engagement type.

Email support@greenretailconsulting.com or book through the site. We typically run a scoping workshop with your category, digital, and procurement leads, then issue a written SOW within two weeks.

Overview FAQ

DTC brands FAQ