Zero to market
leader, in 28 months.
How Green Retail Consulting built the U.S. digital presence — and lead engine — for Staci Americas, the U.S. arm of bpostgroup, entering a crowded American 3PL market against incumbents with years of search authority and brand recognition.
A European
logistics giant,
arriving in
America
invisible.
Staci Americas is the U.S. arm of bpostgroup — a European logistics powerhouse operating 90+ sites across 10 countries. When the American entity launched in 2024, it had no U.S. website, no domain authority, no search visibility, no social footprint, and no lead generation infrastructure.
The U.S. 3PL market is dominated by incumbents with deep brand recognition, mature SEO, and entrenched customer relationships. Green Retail Consulting was engaged as Staci Americas' full-service marketing partner — responsible for building the entire U.S. marketing function from the ground up while generating qualified leads for the sales team from day one.
Approach.
Build the full marketing infrastructure first — website, tracking, paid, social, content. Then run it as one engine: search demand captured, organic authority compounded, LinkedIn pointed at the right buyer, and every dollar measured against pipeline.
staciamericas.com — built from scratch
A full-service B2B website with dedicated landing pages for every service line, vertical and warehouse location — GA4 and Google Ads conversion tracking wired in from day one.
Where the pipeline came from
Paid search captured high-intent demand at category-beating CPA. Organic compounded. LinkedIn put the brand in front of the right titles. Direct traffic validated brand recognition.
"Entering a market this crowded as an unknown brand means you're building credibility and pipeline at the same time — the website, the search presence, the LinkedIn voice, the press footprint, every one of them has to start working before the sales team makes its second call."
Sessions to 440.8K · followers to 5,000+
Both curves start at true zero. Website sessions compound quarter over quarter as paid demand, organic authority and brand recognition reinforce each other.
What full-service execution looks like
The recurring marketing motion behind a 28-month engagement — campaign optimization, content production, social cadence, and direct alignment with the sales team.
Results.
Twenty-eight months of compounding execution: a credible U.S. marketing presence, a paid-search engine outperforming category benchmarks by 3–10×, and a B2B audience built where the buyers actually are.
Audience built from zero
240,400 new users · 239,700 active users · 389,369 U.S. sessions · 29-minute average session duration — a strong B2B intent signal sustained across 28 months of operation.
$14.73 cost per conversion
$158,386 cumulative spend across 1.49M impressions and 58,539 clicks. Best campaign — Call & Form Leads — converted at 17.03% and $4.38 per conversion, well below the $50–200 B2B logistics benchmark.
Reaching the right buyer
1,216 new followers added in 2025 alone. 158 posts published, 7K likes, 9K clicks. Audience skews director / VP / C-suite — validated reach into the supply chain and operations buyer.
Website & digital infrastructure — staciamericas.com with 940+ indexed pages, dedicated service-line and location pages, GA4 + Google Ads tracking, and 29-minute average session duration — exceptional for B2B.
Paid search engine — 2,351 conversions at $14.73 CPA across 1.49M impressions. Best campaign converted at 17.03% and $4.38 per conversion — 10–45× below industry norms for B2B logistics.
Brand, social and press footprint — 5,000+ LinkedIn followers built from zero, 158 posts in 2025, plus placements in CIO Insightful Magazine and a 10–12 page feature in The Supply Chain Ledger (700K+ readership).
Entering a new market?
Start here.
Every Green Retail Consulting engagement starts with a 30-minute scoping call. We'll map your category, the buyer you need to reach, and the marketing infrastructure required to compete — before you commit to anything.