Building a Scalable DTC Growth Engine for AldoSohm.com
Case Study
Building a Scalable DTC Growth Engine for AldoSohm.com
Case Study
About Aldo Sohm
Aldo Sohm is an award-winning sommelier and globally recognized wine expert, known for his refined taste and passion for craftsmanship. Through AldoSohm.com, he brings premium wine accessories and lifestyle products to a discerning audience, blending elegance, functionality, and a deep appreciation for the wine experience.
Challenge
Aldo Sohm, a globally recognized sommelier, launched AldoSohm.com to bring premium wine accessories and lifestyle products to a broader audience. Despite having a loyal customer base and outstanding product quality, the brand's digital infrastructure was not equipped to support scalable direct-to-consumer growth. The website required a thorough transformation to elevate the customer experience, increase conversion rates, streamline automation, and enable multi-channel sales. Additionally, it needed a strong SEO strategy to ensure consistent organic traffic growth.
Our Approach
Aldo Sohm, a globally recognized sommelier, launched AldoSohm.com to bring premium wine accessories and lifestyle products to a broader audience. Despite having a loyal customer base and outstanding product quality, the brand's digital infrastructure was not equipped to support scalable direct-to-consumer growth. The website required a thorough transformation to elevate the customer experience, increase conversion rates, streamline automation, and enable multi-channel sales. Additionally, it needed a strong SEO strategy to ensure consistent organic traffic growth.
Custom Shopify Website Rebuild
We designed and developed a premium, mobile-first Shopify storefront tailored to the brand’s identity. Every detail of the rebuild—from intuitive navigation to a frictionless checkout flow—was optimized to maximize conversions while ensuring the site reflected the sophistication of a luxury gifting brand.
Product Merchandising Strategy
To increase average order value, we implemented a smart merchandising plan. This included curated product bundles, seasonal gifting flows, and highlighting best-sellers across the customer journey. The result was a shopping experience that made it easy for customers to discover, pair, and purchase more.
Inventory Automation
Manual tracking was replaced with an automated inventory management system that synced in real time across channels. This minimized stock shortages, reduced overselling, and freed up the client’s team from time-consuming updates—allowing them to focus more on customer experience and growth.
SEO & Content Optimization
We built a content and SEO framework designed specifically for high-intent keywords in luxury gifting and direct-to-consumer wine accessories. By refining product descriptions, on-page copy, and meta content, we helped the brand rank higher, attract the right audience, and improve organic traffic quality.
Multi-Channel Sales Enablement
To extend reach and capture demand, we integrated the Shopify store with Meta, Google Shopping, and other key sales platforms. Beyond visibility, this setup enabled precise performance tracking and attribution—helping the brand double down on the most profitable channels with confidence.
Customer Experience & UX Design Enhancement
To elevate the customer experience, we redesigned the site with a focus on intuitive navigation, mobile responsiveness, and premium visual storytelling. Key interactions were simplified, and key pages were optimized for clarity and speed. The result was a more engaging, seamless journey that reflected the brand’s elevated aesthetic.
Custom Shopify Website Rebuild
We designed and developed a premium, mobile-first Shopify storefront tailored to the brand’s identity. Every detail of the rebuild—from intuitive navigation to a frictionless checkout flow—was optimized to maximize conversions while ensuring the site reflected the sophistication of a luxury gifting brand.
Inventory Automation
Manual tracking was replaced with an automated inventory management system that synced in real time across channels. This minimized stock shortages, reduced overselling, and freed up the client’s team from time-consuming updates—allowing them to focus more on customer experience and growth.
Multi-Channel Sales Enablement
To extend reach and capture demand, we integrated the Shopify store with Meta, Google Shopping, and other key sales platforms. Beyond visibility, this setup enabled precise performance tracking and attribution—helping the brand double down on the most profitable channels with confidence.
The Results
Within just 90 days of launch, the brand experienced a threefold surge in organic traffic, driven by targeted SEO and content optimization. Strategic merchandising initiatives delivered a 35% lift in average order value, while backend automation cut operational workload in half, reducing manual tasks by 50%. The rebuilt site’s premium user experience not only improved conversion rates but also strengthened customer retention. Meanwhile, seamless multi-channel enablement—with flawless inventory synchronization across platforms—ensured consistent visibility and performance across every sales channel.
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Multichannel Enablement