Zero to launch
in five months.
How Green Retail Consulting built a complete U.S. digital presence for an international premium-cycling brand — website, social, paid, SEO — from zero, ready to scale.
Build credibility
and infrastructure
simultaneously —
from zero.
Yoeleo is a Chinese manufacturer of premium carbon-fiber cycling components — wheels, frames, accessories — delivering pro-grade performance at more accessible price points than European peers. The U.S. co-founding team engaged Green Retail Consulting in July 2025 to build a complete U.S. presence from scratch.
Starting point: zero. No U.S. website, no social accounts, no paid advertising, no brand recognition. Website live November 1, 2025; every channel had to come online with it.
Approach.
A two-phase build: ship a storefront fit for day-one performance — then activate the channel mix that fills it. Web, paid, social and SEO ran in parallel from launch.
Storefront — shipped on Shopify
A fully customized, mobile-first U.S. storefront with brand identity, product catalog, and conversion infrastructure live on day one.
Channel scorecard — 5-month total
Paid carried reach at launch while organic and social compounded behind it — each channel earning its place.
"Cold-start in a niche category isn't a paid problem — it's a trust problem. We bought reach with Google, but it was the storefront, the content cadence, and the first 100 indexed keywords that actually let it convert."
Monthly users — Nov to Mar
Compounding growth from launch. Paid carried Month 1; organic and direct picked up share by Month 4.
What we ship every month
Compounding visibility comes from consistent surface area — ad units, posts, reels, ambassador touchpoints, content reviews.
Results.
Five months in: a working storefront, an engaged social audience, paid reach in the millions, and a compounding organic foundation — the infrastructure revenue scales from.
Audience from zero
22,392 sessions across 35,404 page views. Avg session 2:27. Top page: Wheels Collection (1,347 views).
Reach from cold-start
20,820 clicks at $0.60 avg CPC across Performance Max + branded Search. 30 conversions, 0.45% search conv rate.
Organic foundation
4,712 organic impressions and growing month-over-month. 'yoeleo usa' ranks at average position 1.74 by Month 5.
A complete U.S. digital presence — website, social, paid, and SEO — stood up and activated in under 5 months from zero.
An audience genuinely engaged — Instagram engagement at 5.1% — more than double the 1–3% industry benchmark — built from ~200 followers at launch.
Brand-search authority — average position 1.74 for 'yoeleo usa' and 108 indexed keywords compounding monthly.
Launching in the
U.S.? Start here.
Every Green Retail Consulting engagement starts with a 30-minute scoping call. We'll map the platforms you need live, the channels that will carry launch, and the cadence to fund — before you commit to anything.